I was the lead graphic designer that worked closely with a multi-disciplinary team that designed the “Store of the Future” flagship store design and experience for American Girl in Rockefeller Plaza. We also delivered a number of experiential concepts for the brand. This included a refreshed doll hospital and temporary pop-ups highlighting different iconic American Girl characters. The dialed up in-store activations encourage interactive play between girl and doll and bring AG's messages of girl empowerment, celebration, and education to life.
CONCEPT DESIGN
EXPERIENCE STRATEGY
ENVIRONMENTAL GRAPHIC DESIGN
DESIGN DOCUMENTATION & COORDINATION
SITE ADAPTATION
ILLUSTRATION
AWARDS
2020 International Visual Competition | First Place | Julie's Groovy World
