I was a lead graphic designer, part of a multi-disciplinary team that developed the next generation of stores for Men’s Wearhouse. They were looking to revitalize their in-store shopping experience. We created a retail design experience that took the traditional store format and transformed it into a new, more modern and engaging iteration. I created an environmental graphics package that focused on amplification of storytelling, craftsmanship, and heritage with a modern aesthetic. The goal was to elevate the brand’s specialties, going beyond suits to showcase their rental, customization, and broader lifestyle lines.
CONCEPT DESIGN
EXPERIENCE STRATEGY
ENVIRONMENTAL GRAPHIC DESIGN
DESIGN DOCUMENTATION
PATTERNING
