Much of this project is still confidential. I would be happy to share some supporting visuals once it is available.
I was the lead graphic designer that worked with a multi-disciplinary team to develop retail & brand strategy guidelines for the Tide Cleaners stores. Our goal was to establish consistency and relevancy across the various platforms and experiences. We ensured brand-right activations at every touchpoint in a guest's experience, from the interior and exterior store design to signature design
elements and key customer touchpoints.
These signature elements are uniquely Tide Cleaners and scalable across multiple formats, allowing
for the design to be executable while creating a memorable branded experience.
BRAND STRATEGY
ENVIRONMENTAL GRAPHIC DESIGN
DESIGN DOCUMENTATION
