I was part of a multi-disciplinary team tasked with developing the brand identity for an artisanal sandwich concept in Tijuana, Mexico. I was a lead graphic designer on creating the Wild Cypress brand from concept to developing the supporting assets and guidelines for fabrication and implementation. We designed a communication and design system that considered multiple touch-points of the restaurant experience, from uniforms, to menus, to environmental graphics. The design features hand-drawn illustrations and natural materials.
CONCEPT DESIGN
BRAND IDENTITY + GUIDELINES
ENVIRONMENTAL GRAPHIC DESIGN
DESIGN DOCUMENTATION
UNIFORM DESIGN
ILLUSTRATION
MENU DESIGN
